CLAX
Agency: Majestic Universe Ventures & Investments
Client: CLAX (Formerly Quicken Steel)
Role: Creative Direction, Design Direction, Execution
Duration: 2023-2024
THE OVERVIEW
Quicken Steel, a leading company specializing in the design and construction of barndominiums, is undergoing a comprehensive rebranding initiative to transform its identity into Clax. This rebranding project aims to modernize the company's image, reflect its innovative approach, and strengthen its market position as a premier provider of stylish and durable barndominiums.
THE CHALLENGE
The challenge is to create a new brand identity, enhance brand recognition, update all marketing materials, and ensure a smooth transition to maintain customer trust.
THE SOLUTION
To rebrand Quicken Steel as Clax, we will execute a comprehensive strategy involving four key phases: Research and Discovery, Brand Development, Implementation, and Launch and Evaluation. This plan includes creating a new brand identity, updating all marketing materials, and ensuring a smooth transition. Deliverables will be a brand strategy document, a visual identity package, rebranded marketing materials, a redesigned website, and a launch campaign. Success will be measured by increased brand awareness, higher customer engagement, improved sales, and enhanced brand perception. This strategic rebranding will modernize Quicken Steel’s image and solidify Clax as a leader in the barndominium market.
