D&B SALES
Agency: Creative Cat Co.
Client: D&B Sales
Role: Art Direction, Graphic Design, UI/UX
Duration: 2021-2022
THE BRAND
D&B Sales is recognized as the most trusted car audio specialist in northeast Indiana, providing installation and upgrades for a wide range of vehicles, including cars, trucks, motorcycles, ATVs, boats, and more. Their expertise extends to specialty automotive customizations, such as keyless entry installation and custom paint jobs. For automotive enthusiasts, a visit to their location is a must to explore an extensive inventory of tools, hardware, and automotive detailing supplies. If it has wheels, they can install a stereo!
THE CHALLENGE
D&B Sales, an experienced specialist in car and truck audio located in northeast Indiana, needed a new and improved company website. Their existing website was outdated and lacked organization, resembling a cluttered junkyard of old cars. To address this issue, they sought our assistance, and we gladly stepped in to help them achieve their goal.
THE SOLUTION
Collaborating closely with their team and alongside Hustle Fish, we designed wireframes to streamline the development of their upcoming website. These wireframes not only showcased a modern and polished aesthetic but went beyond mere looks. I incorporated dynamic animations to add an element of excitement. Additionally, I crafted a detailed visual roadmap, akin to a treasure map, providing developers with clear guidance to a valuable end result. The final outcome was a website that not only exuded allure but also prioritized user-friendliness, reminiscent of a sleek and high-performance sports car.
THE IMPACT
83.5% INCREASE IN USER SATISFACTION
15% BOUNCE RATE REDUCTION
1:08 AVERAGE INCREASE IN ENGAGEMENT TIME
291% INCREASE IN VISITORS
491% INCREASE IN RETURN VISITORS