THE CHALLENGE

Rebrand and transport families back to a time when their biggest worries were which animal to visit next, and whether to have cotton candy or ice cream for a snack. Through a comprehensive marketing campaign that incorporates social media, print ads, and experiential events, parents will relive their childhood memories while creating new ones with their little ones and bring the Fort Wayne Children’s Zoo roaring into the 21st century. And the best part? By promoting the conservation of zoo animals, we're not only having fun but also doing our part to protect our furry (and not-so-furry) friends.