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Best In Show Digital: Self Promotion: Campaign, Ad Fed 2022
Gold Award: Online Campaign, Ad Fed 2022
Gold Award: Self Promotion Campaign, Ad Fed 2022
Gold Award: Elements of Advertising: Cinematography, Ad Fed 2022
Silver Award: Online Advertising Social Media, Ad Fed 2022
Agency: Creative Cat Co.
Client: Triton Metal Products
Role: Creative Direction, Design Direction, Execution
Duration: 2021
THE BRAND
Triton Metal Products is an industry-leading metal fabrication company. They are known for their smart partnership style, problem-solving capabilities, and innovative technologies and processes. We were tasked with creating a social media advertising campaign to boost lead generation, positioning,
and recruitment.
THE CHALLENGE
Triton Metal Products needed help recruiting new employees that fit their brand and instill the soul of the brand into the culture to create a happier, more loyal, and more productive workforce to reduce turnover and improve production efficiency and quality. To do that, we had to show the heart of Triton, and its employees.
THE SOLUTION
The concept for this project came to me while we were brainstorming ideas for this campaign. The idea came from my love for video games. I wanted to bring the character selection menu in video games to life. Created show-stopping visuals for the advertisement campaign throughout different socials to combat low recruitment by highlighting current Triton employees’ achievements. The idea was to motivate potential newcomers to sign on with Triton with who they could be and what they could be at Triton.
THE IMPACT
7,400 INCREASE IN APPLICATIONS
50% REDUCTION IN TURNOVER
74% INCREASE IN WEB VISITORS