WELLEON
Agency: Majestic Universe Ventures & Investments
Client: Welleon
Role: Creative Direction, Design Direction, Animation, Execution
Duration: 2022-2024
THE BRAND
Welleon offers cultured luxury rental apartments, seamlessly blending timeless design with an immersive urban lifestyle. Situated in the pulsating heart of the Gordon Square Art District, Welleon harmoniously merges living, retail, and commercial spaces. Nestled amidst a lively environment of bars, restaurants, art galleries, and cultural hubs, it embodies a vibrant community.
THE CHALLENGE
The challenge undertaken by Welleon was to draw prospective tenants to their forthcoming building, still in the construction phase with only a few lease signings. The goal was to employ strategic social media ad campaigns as a catalyst for tenant acquisition, all the while elevating Welleon's online presence to make a significant impact in the competitive real estate landscape.
THE SOLUTION
Meticulous blend of design elements focused on conveying opulence and sophistication. Through strategic use of typography, brand colors, and refined aesthetics, we create a visual language that captures the essence of the Welleon experience. This approach is complemented by carefully curated social media campaigns, spotlighting the luxurious offerings and engaging posts tailored to resonate with potential tenants. The strategy extends to optimizing Welleon's online presence, ensuring a cohesive brand identity that solidifies its position as a symbol of luxury in the real estate market.
